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Research papers

New consumer marketing

This paper advances the debate concerning the future of market research. First, it describes the changing marketing landscape and a revised model of marketing that is emerging as the focus of marketing activity moves from completing transactions to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Susan Baker, Peter Mouncey
September 22, 2002
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Citation

Baker and Mouncey (2002a, September 22). New consumer marketing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-consumer-marketing-